SaaS Product Explainer
A platform whose homepage needed six paragraphs to explain what it did. Replaced with a 95-second scripted explainer, delivered in three aspect ratios with subtitles.
Animation works best when the message is clear before the visuals begin. We turn complex products, services and ideas into structured stories that are easier to follow, remember and act on.
Applications launched across industries since 2015.
Clients worldwide — most stay long past the first launch.
From concept and scripting to motion, sound and final delivery, we build videos around the message the audience needs to understand.
A video can look polished and still fail when the message, pacing or visual direction is not built around the audience.
the share of viewers still watching at the one-minute mark, with retention falling off sharply after it — which makes length a scripting decision rather than an editing one.
Industry consensus · Wistia State of Video
A structured production process keeps the message, visuals and feedback aligned from the first brief through final delivery.
Five working principles that keep animation requirements, feedback and production effort clear throughout the project.

A redacted example of the weekly production report every active client receives — stage, spend, what shipped, what is next.
The quote follows the approved script and runtime, not a one-paragraph brief. A longer cut or an extra scene is priced before it is made, never after.
Two rounds at each approval gate, listed in the scope. Anything past that becomes a change order with a price and a date you agree to first.
We pause at each gate rather than pressing on with an assumption. Work never runs ahead of unanswered feedback and then bills you for the rework.
Stock footage, music, fonts and voice talent are quoted as line items with their licence terms, so nothing appears later as a cost you did not know about.
Every aspect ratio, subtitle track and web-optimised version you specified is part of the price. Re-cutting for a channel you already named is not a fresh project.
Three animation projects with the brief and the outcomes our clients consented to share. Names redacted on request.
Different businesses use animation to explain products, educate audiences and communicate ideas that are difficult to show through static content alone.
We use professional design, editing and motion tools to move projects from storyboard through animation, sound and final export.
Choose the level of production support based on whether you need one video, a series of assets or ongoing animation support.
Tell us what you need to explain, who needs to see it and where the video will be used. We will help shape the message and recommend the right production approach.
Explainer videos, 2D and 3D animation, motion graphics and product demos, shaped from script to final delivery for the channels your audience uses most.