12 Mar, 2021
Dominating on social media can be your ultimate weapon to beat all your competitor companies. Many of us know that Instagram, the 6th largest social network worldwide, has 1 billion monthly active users globally. If you opt for a digital marketing service for your business, the experts will suggest you go live on Instagram frequently to catch your target audience’s attention. Now, there are multiple aspects that can help you further when you use Instagram live. Here, we will share 10 tips on how to use Instagram Live to engage your followers. So, without any further delay, let’s know why you need Instagram live.
Why You Need Instagram Live
Reports show that videos get 38% more engagement compared to images and no doubt Instagram live’s increasing popularity is proof of it. Many brands are trying this platform to engage with their target buyers or audiences. Live videos are more engaging than recorded and edited ones as it helps you to instantly communicate with people. It is more organic, reliable and real than edited videos. Hence, you need to utilize Instagram live for your business promotion.
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Find Your Purpose: Before you start going live, you need to determine your purpose. It is because the way your video will go depends on your purpose. If you go live without a clear idea of what you want to accomplish, it can lead to a wastage of effort and time.
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Have an Announcement: Have you seen many celebrity users making an announcement before going live on social media? It is because the announcement helps the followers to note that something interesting is coming up. You can follow this trick too.
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Share Tutorials: If your brand manufactures items that need a demonstration, go ahead. Giving tutorials on Instagram live is perhaps the best way to showcase your products. You can teach people how to use your products or show them the many ways your products can help with their daily lives
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Conduct an Interview: How about inviting someone and do a live interview related to your product or your brand? The person needs to be a popular personality whose opinions and thoughts your followers might be interested in. When it comes to the content, you can feel free to go creative
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Host a Q&A: The FAQ section of a website helps the users to know about certain products. If you can use the concept of FAQ through Instagram live, it can make your audience clear many doubts. Also, this way, you can answer your followers’ questions directly
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Behind the Scenes: Events like product launch need more and more reach. If you have any upcoming events, you can go live and show people what’s happening at present. It will entice your followers and make them look forward to more information.
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Go Live Once a Week: Ultimately, it doesn’t matter how useful your live video is if nobody is watching it. You need to keep promoting and hence, go live once a week. It will always make your followers know that you are socially active.
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Post on Your Instagram Feed: You can make promotional materials or teasers that you can post on your Instagram feed. You can also mention the date, time and time zone so that your followers get every information if they watch your live event.
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Announce it on Your Website: If you have an official website, the best way to announce your Instagram live event will be to share it on the website. This way, your site visitors can follow you on Instagram and watch out for your live event.
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Use Instagram Stories: Apart from creating interesting posts on Instagram, you can also use Instagram Stories to boost your reach. If you opt for a social media marketing service, the experts will suggest further ideas on how to increase followers using Instagram.
Above are the ten useful tips to help you increase your followers through Instagram live. If you are looking for a reputed and reliable company for your social media marketing service, You can feel free to contact us. We, Idiosys Technologies, are one of the most eminent social media marketing companies across the globe.
You can either choose us for your social media marketing or digital marketing service to promote your business successfully. So, what are you waiting for? Go ahead and call us today to know the best deal for you.
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