Apply for Product Marketing Manager – SaaS / Global eCommerce Platform, Located at Kolkata

About the Role
We are looking for a Product Marketing Manager to translate complex product capabilities into clear market positioning and growth messaging.

Idiocom is not a traditional eCommerce builder—it is an SEO-first, globally scalable commerce platform. Your role will be to communicate this value effectively to global customers and help drive product adoption.

Key Responsibilities

Product Positioning & Messaging

• Define clear positioning for Idiocom against similar platforms.
• Convert technical features into business benefits.
• Develop product narratives and value propositions.

Go-To-Market Strategy

• Plan launch messaging for new features.
• Create landing page messaging and product storytelling.
• Define ICP (Ideal Customer Profile) and use cases.

Sales & Growth Enablement

• Create product demos, comparison materials, and pitch assets.
• Develop case studies and success stories.
• Support sales and onboarding messaging.

Content & Organic Growth Alignment

• Work with SEO/content teams to build a product-led content strategy.
• Create feature explainers, guides, and product education materials.

What Success Looks Like

• Clear differentiation of Idiocom in the market.
• Improved conversion from website visitors.
• Strong product messaging across all channels.
• Faster customer understanding of platform value.

Good to Have

• Experience marketing eCommerce or SaaS platforms.
• Exposure to global markets (US/EU).
• Understanding of SEO-driven growth models.

Why Join Us

• Work on a globally scalable SaaS platform.
• High ownership and creative freedom.
• Opportunity to define category positioning from an early stage.
• Path for growth into Head of Product Marketing or Growth Lead.