The podcast industry has experienced significant growth in recent years, with millions of users worldwide tuning in to various audio content on a daily basis. Our client, a prominent writer in Kolkata, took the initiative to develop a Bengali podcast application as a startup in the digital media sector, and launched a podcast application in April 2023 . They throw challenges to our team for creating a user-friendly podcast application that would cater to podcast enthusiasts, providing them with a seamless experience to discover, listen to, and share their favourite audio content. Our team of developers and designers took on the challenge to build this innovative podcast application from scratch.
Golpo Khuro is a bengali audio series platform. The company was built with a vision to redefine entertainment space with an audio-first approach, and the idea was seeded when audio was a non-existent category.
The primary objective of the client's requirements was to design, develop, and launch a high-quality podcast application that offers an exceptional user experience. The specific goals included:
> Designing an intuitive and visually appealing user interface (UI) that promotes easy navigation and content discovery.
> Developing a robust back-end infrastructure capable of handling a vast library of podcasts and user interactions.
> Ensuring the application's compatibility across multiple android devices and with higher user experience.Implementing social and sharing features to encourage user engagement and viral growth.
> Podcast Library Management: Handling a vast library of podcasts required an efficient database schema and content indexing to ensure fast retrieval.
> Performance Optimization: Streaming audio content smoothly and managing real-time user interactions demanded diligent performance optimization.
> Security and Privacy: Implementing robust security measures to protect user data and ensuring compliance with privacy regulations and protect users data and content copyright.
> Marketing: We faced stiff competition from existing giant platforms in digital marketing to rank in ASO and had to do a lot of A/B testing to reduce the campaign costs significantly compared to the similar platforms' spending.
> User Engagement Analysis: Finding out the root causes of engagement increase, app removal reasons, and other factors was a hard challenge at the beginning.
The development of the podcast application was a resounding success. The app garnered positive feedback from users and industry critics, achieving the following milestones in a short time:
> User Acquisition: The app quickly gained a substantial user base, exceeding the client's initial projections within the first few months of launch.
> User Engagement: With a user-friendly interface and personalized content recommendations, users spent extended periods listening to podcasts on the app.
> Social Sharing: The introduction of social sharing features allowed users to share their favorite podcasts on social media, contributing to increased app visibility and organic growth.
> Positive Reviews: The app received favorable reviews on app stores and media platforms, contributing to its reputation as a top podcast application.