28 Aug, 2017
The popularity of internet changed the concept of marketing. Now the global citizens are expert in online surfing which brings them information within a second or just some clicks. The impact of the traditional marketing losing effectiveness, so marketers try to introduced the new range of techniques to grab the attention of the potential customers for businesses belonging to various verticals. In this scenario content marketing has proved its worth and has cover its way to becoming a reliable and efficient strategy to market a business relevantly in the modern world.
The basic aim of content marketing is to attract and retain customers by creating valuable and engaging content which can motivate the consumer behaviour positively. Content marketing is an art of communicating with prospects and customers without selling anything. Instead of pitching the products or services, through content marketing one simply, delivers information, making the buyer more intelligent.
Irrespective of whatever marketing tactics one use, content marketing is an important part of the process and not something separate. Quality content is an important part of different forms of marketing:
Social Media Marketing: Content marketing strategy is important right before social media strategy.
SEO: Search engines give businesses the authority to publish quality, consistent content.
PR: Professional PR strategies can address issues which readers care about certainly not their business.
PPC: Be it PPC, one need great content for it.
Inbound marketing: Content is the key to driving leads and traffic.
Content Strategy: Content Strategy is the part of effective marketing strategies through content.
Metrics to determine the success of a content marketing are often tied to the original goals of the campaign. For each goal, a content marketer may measure different engagement and conversion metrics: