08 Nov, 2018
Your business can earn a huge profit from video animation, which is nowadays the most preferred strategy among the business developers across the world. Be it through the medium of small advertisements, social networking or company website, video animation help the brands explain their business well to a huge number of viewers. As the videos come across the viewers, they keep the potential of impressing the old customers who are already aware of the brand as well as engaging new set of viewers who find more interest in the brand’s prospectus.
Video animation, as one of the most dynamic online marketing strategies, helps the companies to fetch most of the viewer’s attention with its innovative idea of presentation. It is needless to say that people of all age love animations. Web animation has the potential to be one of the best mediums for ad as they are fun and interactive. The viewers are hardly bored watching animations and you can put much more information in a skillfully designed animation than the other mediums of advertisement. From startups to the multinationals, all the well known companies are using the platform of video animation to excel in their online promotion. Hence, it has become a ruling trend of online marketing in the year 2018.
Now let us see how you can reach out to your clients by explaining your business through video animation.
1. Best Way to Communicate: Communication is the key to marketing and it has to be practiced in the smartest way possible. Video animation is firstly, entertaining. Usually, people love to look at things when a little fun and interaction is added to it. Video animation successfully leaves up to this expectation and hence, most of the audiences watch them as they get rid of the boredom while watching. Researches show that that average user spends only 10-20 seconds as they enter a website if there is nothing interesting found. Websites with video ads have been proven to increase this traffic time than the websites with no videos.
2. Compact in Presentation: One of the best advantages of Animation Video is that it can sum up the whole brand’s idea in the most compact way. If you opt for image advertisement or text ads, those either fall short of space as the medium of presentation or sometimes those ads will cater to only a specific section of viewers. Psychological researches show how only approximately 20 percent of people can remember what they read and approximately 10 percent of people remember what they heard. On a contrary, most of the people remember the information they have seen through images. Hence, video animations are loved by most people as they are catchy and compact in presentation, making it easy for you to leave a strong impact on the viewer’s mind.
3. Emotional Quotient: Animations are lively when the interesting characters, talk, walk and make their actions. This triggers strong emotional effect on the viewer and thereby goes on to engage the viewer in the video. If your video animation can combine rational arguments with strong emotions, it can add colour to the information. As a result, the viewer will be more involved in the video and will remember it in the long run. It is important to create a unique script and implement it through powerful animation. The quality of the video animation will matter to the audience, who will find more interest watching your next video.
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4. Added Benefits: Besides explaining a brand’s business to the global audience, video animation works excellent in multiple ways to promote a brand. Video animations are most likely to increase the view rate of any website and therefore, these can boost your SEO. Video animation ads are easily sharable among the viewers. As the online promotion is done well, the ads can bring remarkable improvement in your over-all sales. Surveys also show how video animations have boosted the brands’ customer relationship management (CRM).
Video animation can take your business to a higher level by boasting a huge community among the users. By consulting your web developer, you can search for an Explainer Animation Video Company or contact a Video Animation Company, who will create wonderful video animations as per your need. Many companies provide video animation services that are really helpful for the business development purpose.