13 Dec, 2016
As the number of internet users grows rapidly, business owner believe e-commerce will soon be the main way to complete any business transactions. Everyone knows that e-commerce is a constantly growing medium of the larger retail and commerce, but did you know that mobile commerce is growing at an even faster rate than e-commerce business. The growing number of smart phone and tablet users prefer mobile friendly online portal. So if you have optimized, responsive online stores that can provide you a better return of investment to your business. The benefits of mobile e-commerce are:
1. Transparency: Mobile apps ensure that there is a direct and transparent connection between the seller and the buyer.
2. Comfort: There is nothing more comfortable that being able to purchase what you want, when you want it. Mobile apps and their role in e-commerce is important because they allow the buyer to purchase products and services with just a few clicks. The seller benefits because the transaction is completed as easily.
3. Speed: Mobile apps mean that the transactions are not only easy, they are also faster. Faster transactions means more transactions can happen while will increase the revenue manifold.
4. Effective Communication: The communication is much easier, quicker and transparent with the increasing use of mobile apps.
5. Market Awareness: With market awareness, retailers are aware of what works and what doesn’t and are able to structure their business plans in a similar manner. They can note the trends, tastes and preferences of the buyers and use the knowledge to maximize sales.
According to a study, 67 percent of people said they would be more likely to buy from a mobile-friendly site, and 61 percent said that a site that wasn’t mobile-friendly would make them want to leave. A large number of people go online every month via their phone and every one of them could be a new potential customer for you. Forget, for a second, about numbers, facts, and figures. Instead, think of the power of a single customer. Each customer you impress could very likely encourage another customer to make a purchase from your online store.
Yes, your products speak for themselves, but word-of-mouth can be a powerful tool. When a customer raves about a site and/or a product and how great of a shopping experience they had, that’s essentially free marketing for any business organisation. The success and popularity of mobile e-commerce can’t be ignored. It might be more rising platform in next few years. So this is time to take your business to the next level.
YOU MAY ALSO READ :
THE ADVANTAGES OF CHOOSING YII FRAMEWORK?